The official website of the SUNBURN Festival proclaims on Sunday October 7th Asia’s biggest music festival is heading for the NCR, Unitech Golf Course & Country Club, Noida Place.The Sunburn Festival Noida launched early bird passes for patrons on August 7, only for them to be sold out in a matter of hours. Sunburn is looking to leave a bigger imprint on Indian EDM fans throughout the year and move the festival beyond India’s borders.
Sunburn is an electronic dance music festival held annually on Candolim Beach, Goa, India. It is a red hot destination for music lovers. This festival is organized by Shailendra Singh of Percept, in partnership with Nikhil Chinapa the famous DJ.
It is held over three days, has multiple stages with artists playing simultaneously daily. The festival is an amalgamation of music, entertainment, food and shopping, and was ranked by CNN in 2009 as the ninth best festival in the world.
The DNA of the Sunburn brand is getting integrated with Indian psyche. The Indian consumer is now getting a chance to access the Sunburn experience not just at the festival, but all through the year. Percept the company behind this is also looking at taking the Sunburn experience to global destinations like Bali, Sri Lanka and Dubai. With this move, Percept will be the pioneer in taking an Indian intellectual property in electronic dance music to the global arena.
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