Standardization of Services in Tourism Sector

The travel and tourism sector in India is highly disorganized. Perhaps, we can blame the government’s policies for it. Despite of spending mammoth amounts of money on Innovative campaigns like India Shining and Incredible India by the government, the country has failed to garner much interest among the tourists. The biggest reason which can be contributed to the aforesaid fact is the Non-Standardization of Tourism Services in our country. The Tourism Industry has the potential of generating maximum revenue to the Gross Domestic Product of a country if cultivated properly.

Standardization of Services in Tourism Sector is a prerequisite condition for any country to further capitalize the potential in the area. The need is to remove the ambiguity in the Travel and Tourism Services so that the Tourists do not feel confused and cheated on being supplied by different information by different agencies which might ultimately help to curb down the generation of back money.

The Foreigners, have a lot of grievances about the fact that the Government does nothing to standardize the Tourism Sector. Despite of various steps taken by the government to cater these issues like granting letters of approval of certification by the Deptt. of Tourism, providing licenses to various Tourism operators, various unorganized agencies and Touts who under the garb of Recognised Tour operators operate in the market and dupe people without having any skill, expertise or formal knowledge about the Industry.

The government should stringent its norms about the Standardization of Services in tourism sector so that only the people/organization who possess the Formal knowledge and expertise gained through proper authentic certification by the board of tourism and is subject to audit and review every year so that only the licenses of those agents are renewed who fulfill the criteria every year.

Also the government can devise certain plans as to the disclosure of mandatory information so as to enable uniformity in packages supplied by the agents.

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